LIZ COCO • COLDWELL BANKER REALTY
Before You Accept a Cash Offer… Read This First
Some St. Louis homeowners are leaving tens of thousands on the table without realizing it. Here's how to know what your home could really sell for.
Get My Real Home Value →
No pressure. Just a more accurate number based on your home.
WHY THIS MATTERS
Cash Offers Aren't Always What They Seem
Most homeowners don't see the full picture before they decide. Here's what's usually missing.
Cash offers are priced for the buyer — not you
Investors and iBuyers build in a profit margin of 10–30% below market. That's their business model.
Online estimates miss what actually matters
Zillow and Redfin don't know your updates, your condition, or what buyers in your zip code are paying right now.
Fast decisions often mean costly ones
Sellers who move quickly without a market analysis frequently leave $20,000–$60,000 on the table.
Knowing your real number costs nothing. Not knowing it could cost you tens of thousands.
THE NUMBERS DON'T LIE
What the Gap Can Look Like
This is a real-world example. The difference is more common than most homeowners realize.
$320,000
Cash Offer
Investor price — built around their margin
$365,000
Open Market Sale
Competitive buyers driving the price up
$45,000+
Your Potential Difference
Real money left on the table
Every home is different — but this gap is more common than most homeowners realize.
WHAT ACTUALLY DRIVES YOUR NUMBER
Four Things That Determine What Your Home Could Really Sell For
Online tools miss most of this. A professional analysis accounts for all of it.
Condition
Move-in ready homes command a premium. Small improvements can have an outsized impact on your final number.
Updates & Finishes
Kitchens, baths, and key upgrades matter — but only in context of what buyers expect at your price point.
Buyer Demand
Some St. Louis zip codes are seeing strong competition right now. Others are slower. Your micro-market is what matters.
Positioning & Marketing
How a home is priced and presented shapes how buyers respond. Strategy moves the number more than most sellers expect.
A professional market analysis gives you all of this — at no cost.
GET CLARITY BEFORE YOU DECIDE
Not sure what your home could really sell for?
I can give you a more accurate number based on your home, your updates, and today's St. Louis market — at no cost and with no obligation.
Specific to your home — not a generic algorithm
Reflects current buyer demand in your neighborhood
Ready in about 24 hours
No obligation. Just clarity before you decide.

Liz Coco
Coldwell Banker Realty
YOUR ST. LOUIS REAL ESTATE ADVISOR
About Liz Coco
I help St. Louis homeowners understand what their home could actually sell for before they make a decision. With a background in real estate strategy, pricing, and investment insight, my focus is on maximizing your net result — not just selling quickly.
Local Market Expertise
Deep knowledge of pricing trends and buyer activity across St. Louis County, St. Charles County, and surrounding communities.
Strategy Over Speed
Every recommendation is built around your financial outcome — not a quick close.
No Pressure. Ever.
My job is to give you the information you need to decide confidently — on your timeline.
📞 314-325-4632 ✉️ [email protected] 📍 Coldwell Banker Realty — Ladue
Serving St. Louis County · St. Charles County · Chesterfield · Ladue · Clayton · Kirkwood · Webster Groves · Wildwood
FREE · NO OBLIGATION · TAKES 2 MINUTES
Get Your Real Home Value
Tell me a little about your home and I'll put together a more accurate picture of what it could sell for in today's St. Louis market.
Your Name
First and last
Email Address
Where to send your analysis
Phone Number
Best number to reach you
Property Address
The home you'd like valued
Complimentary · Confidential · No Obligation
BEFORE YOU DECIDE
Don't make a decision without knowing this first
If you're considering a cash offer, it's worth knowing what your home could sell for on the open market before you decide. The information is free. The difference could be significant.
No pressure. No obligation. Just clarity.
Liz Coco · Coldwell Banker Realty · 314-325-4632 · [email protected]